① Leo Wildrich The Science Of Storytelling

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Leo Wildrich The Science Of Storytelling



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Telling Stories with Data - method 1 (The \

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If it's about motion, our motor cortex gets active: "Metaphors like "The singer had a velvet voice" and "He had leathery hands" roused the sensory cortex. And yet, it gets better: When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too. The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton: "When the woman spoke English, the volunteers understood her story, and their brains synchronized. Or at least, get their brain areas that you've activated that way, active too: Evolution has wired our brains for storytelling—how to make use of it Now all this is interesting.

Publicar un comentario. Home About. A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful. In , the British politician and aristocrat John Montagu, the 4th Earl of Sandwich, spent a lot of his free time playing cards. He greatly enjoyed eating a snack while still keeping one hand free for the cards. So he came up with the idea to eat beef between slices of toast, which would allow him to finally eat and play cards at the same time. Eating his newly invented "sandwich," the name for two slices of bread with meat in between, became one of the most popular meal inventions in the western world.

What's interesting about this is that you are very likely to never forget the story of who invented the sandwich ever again. Or at least, much less likely to do so, if it would have been presented to us in bullet points or other purely information-based form. For over 27, years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. Recently a good friend of mine gave me an introduction to the power of storytelling, and I wanted to learn more. Here is the science around storytelling and how we can use it to make better decisions every day:. We all enjoy a good story, whether it's a novel, a movie, or simply something one of our friends is explaining to us.

But why do we feel so much more engaged when we hear a narrative about events? It's in fact quite simple. If we listen to a powerpoint presentation with boring bullet points, a certain part in the brain gets activated. Scientists call this Broca's area and Wernicke's area. Overall, it hits our language processing parts in the brain, where we decode words into meaning. And that's it, nothing else happens. When we are being told a story, things change dramatically. Not only are the language processing parts in our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too. If someone tells us about how delicious certain foods were, our sensory cortex lights up.

If it's about motion, our motor cortex gets active:. A story can put your whole brain to work. And yet, it gets better:. When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too. The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners' brains. Anything you've experienced, you can get others to experience the same.

Or at least, get their brain areas that you've activated that way, active too:. Full size. Now all this is interesting. We know that we can activate our brains better if we listen to stories.

This is something that took me a long time to Instructional Strategies Analysis. The truth is however, Leo Wildrich The Science Of Storytelling the simpler a story, the more likely Leo Wildrich The Science Of Storytelling will stick. He Leo Wildrich The Science Of Storytelling enjoyed Plebeians Dbq a snack while still keeping one hand free for the cards. Recently a good friend of mine gave me an introduction to the Leo Wildrich The Science Of Storytelling of storytelling, and I wanted to learn more.

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